Social Campaigns
Viejas Cash Surprise: 14.19 Million Views
What better marketing investment than to give players cash while they're already in the casino?
I developed this strategy to reward our loyal myViejas players with unique ways of surprising them with free cash, while also creating organic content.
We invested $2,000 monthly which resulted in 20 organic pieces of content and more than 14 million views.
The campaign delivered exceptional results with players reinvesting 90% of their rewards directly back into casino gaming, effectively converting our marketing budget into immediate gaming revenue.
This approach strengthened relationships with existing myViejas members through meaningful rewards and produced compelling, authentic moments that successfully drew prospective players to Viejas Casino & Resort, delivering exceptional ROI through both immediate revenue return and enhanced customer acquisition.
Bet on Viejas: 1.42 Million Views
What would you do if a random lady walked up to you with free cash?
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While filming our Viejas Cash Surprise videos, I came up with the idea to add another twist. We give you money...but unlike the previous campaign, there's a catch. You have to place it all on red or black.
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This particular strategy created an abundance of authentic reactions ultimately resulting in organic content that expanded brand awareness by 178%.
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I can tell you firsthand, every player was overjoyed at this random surprise and walked away with a glowing review of the casino.
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