Creative Producer

I am the creative architect behind compelling content, orchestrating every element from initial concept to final cut...writing strategic creative briefs, directing talent on set, and casting the perfect faces to bring stories to life. My Chicago production roots taught me to craft stories that not only captivate audiences but drive measurable business results. Whether I'm single-handedly producing a 30-minute adventure series or developing multi-platform campaigns, I thrive in the creative chaos behind the camera, transforming raw ideas into polished content that resonates with millions.

The Ask: Tell people about a new gas station at Viejas Casino.

The Result: An entertaining video that hooks viewers into watching and informs them of a new casino perk.

The Ask: Announce the casino's expanded parking structure.

The Result: I took a seemingly mundane topic and turned it into an engaging video using local news anchors (myself included) to report on this "Breaking News".

The Ask: Produce an on-brand "show" featuring one of our influencer guests.

The Result: We went above and beyond to create a compelling interview segment that would appeal specifically to our most loyal myViejas players who are fans of gambling influencer "The Big Jackpot".

The Ask: Produce a half-hour special to showcase fun things to do around San Diego.

The Result: A quirky and witty yet informative show that aired on CBS and The CW in San Diego. I produced and wrote everything you see, teaming up with one videographer to achieve this result.